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Nine Habits of Highly Engaging Content Marketers
Someone recently told me she was an “advertiser's dream” because whenever she sees a commercial or hears of an offer, she is immediately convinced she wants or needs that product. Well, I think I'm...
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How Google Scholar Can Help Lawyers Gain a Competitive Advantage
Once upon a time, I thought I’d be a lawyer. It was the mid 2000s, I was about to enter high school, and I thought lawyers were like rock stars. I’d been watching a lot of legal dramas (The Practice,...
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How the Discipline of Exercise and Fitness Applies to B2B Marketing
I am feeling GREAT having just wrapped up a full week off of work. I got a little sun, visited some friends, ate healthy food, and worked out every single day. As my attention begins to shift back to...
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4 Ways to Leverage Case Studies in Your B2B Marketing
One of the biggest challenges for B2B marketers is that we are often selling services, rather than products. Services can be tougher to sell than products because potential customers can’t physically...
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7 Quick Tips for Building an Awesome B2B E-Book
In a recent blog post, we noted that calls-to-action (“CTAs”) are “must haves” in the B2B marketing world. No matter the tactic, if you don't direct your audience towards the next step they likely...
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The Top 3 Sources of Blog Traffic that are NOT on Social Media
It’s well-documented that sharing content on social media is the best way to build readership on your blog. Social media outlets are great because you can build a following of engaged readers,...
View ArticleCan You Handle the Truth? Realize Greater Future Marketing Success with a...
A Few Good Men…..Kaffee: Colonel Jessup, did you order the Code Red?!Judge:You don't have to answer that question!Jessup:I'll answer the question. You want answers?Kaffee:I think I'm...
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3 Essentials for B2B Blogging Success
As a marketer, I’ve realized that inspiring B2B firms to start blogging (and keep blogging) can be tough. First, there are the questions. “What is a blog?” “Why should we do this?” “Where do we find...
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Decision 2012: Should Your B2B Firm Choose SEO or PPC?
The Ultimate Guide to Picking the Right Search Engine Option for Your Business With a major election just 40 days away, I expected some heated discourse this month. I knew feelings would be hurt,...
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Making Rain: Our Young Professionals Best Practice Guidelines to Becoming a...
In our recent blog post, Learn to Market Now! Why Young CPAs, Lawyers, Engineers and Other Professionals Need to Hone Their Skills from Day One, we stressed the importance of embracing marketing in...
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